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Social Media Lead

Job Specification

Reporting to: Digital & eCommerce Manager

Department: Marketing

Position: Full time

About The Role

We’re looking for a Social Media Lead to join our Digital Marketing Team.

As Social Media Lead you will be responsible for the direction, day-to-day management, and activation of social channels for beauty brands such as CARMEX UK, ORLY Beauty UK and The Eyelash Emporium.

You will be a self-starter who is passionate about social media with experience of driving strong results. The role is fast-paced and involves working across multiple brands and channels. You’ll need to be confident in prioritising tasks and working to tight deadlines. You must be able to work within a team where collaboration is everything. Excellent communication with immediate team and wider business is a must.

Benefits

  • 25 holidays per year plus bank holidays
  • Your Birthday off
  • Pension Contribution
  • Staff discount
  • Regular charity and company social events

Key Objectives

  • Be strategic and lead the effective use of social channels (Instagram, TikTok & Facebook) across the organisation.
  • Create, implement, and develop organic and paid social media strategies for key brands which meet the current brand objectives.
  • Work holistically with the Digital and eCommerce Manager and the Brand Managers to develop cohesive social campaigns to help achieve the expected brand awareness and sales growth objectives.
  • Develop creative social campaigns to raise the profile of each brand through trade and consumer on-line channels.
  • Set clear and ambitious KPIs that measure performance and provide insight into future performance.
  • Work collaboratively with the content team to balance best practice, data lead findings and creativity to drive strong social metrics from both planned and reactive content.
  • Take responsibility for maintaining a unified brand message, image and tone of voice by ensuring brand guidelines are met for all social communications.
  • Keep your finger on the pulse of social trends and implement new channel activities where needed. Identify future opportunities to develop our brands’ social media strategies and create compelling business cases to do so.

Key Responsibilities

Channel Management

  • Effectively manage all social media channels (organic and paid) for our key brands by owning the end to end journey of social from sourcing, creating and briefing content to uploading and monitoring performance. Channels including but not limited to, Instagram, TikTok & Facebook.
  • Maintaining a monthly social media calendar for each brand, leveraging market trends, social listening, brand marketing and business objectives to maximise relevance of storytelling to drive engagement, reach, and follower growth.

Content Creation

  • Responsible for working with the Content Creator to generate content to fit the social strategy.
  • Briefing and working closely with our Content Creator & Design Team to produce effective artwork, images, videos, podcasts and animations.
  • Creation of social media copy, usage of hashtags, and alignment with brand tone of voice for both organic and paid social channels.
  • Work with Brand Team & PR agencies to advise on influencer collaboration posts.

Community Growth & Moderation

  • Responsible for increasing engagement from existing customers and connections resulting in increased customer satisfaction.
  • Monitoring social community management and moderation.
  • Setting the tone of voice for online responses and providing ‘expert’ advice to customers on all social media channels.
  • Create relevant and effective social media competitions to increase fan base and develop loyal brand followers.
  • Help build sustainable online communities through the on-boarding and engagement of brand ambassadors.

Reporting

  • Regular reporting and campaign analysis of organic and paid social, resulting in tweaking of campaigns to achieve the right outcomes.
  • Evaluation of competitor channels, with learnings implemented into our campaigns.
  • Ensuring all data is used effectively, including social listening and sentiment monitoring.
  • Ensuring the social media budget is effectively used to achieve business plans.

Other Responsibilities

  • Carrying out additional digital tasks to support the wider digital team, including but not limited to; copywriting, email creation and website updates when requested by the Digital & eCommerce Manager.
  • Working collaboratively with agencies.
  • Keeping the digital and marketing team up-to-date and informed on social trends and innovations.
  • Carry out competitor research and communicate this to relevant brand owners in order to help us gain competitive advantage.
  • Presenting and delivering training to internal and external team members.
  • Attending press/PR Events.
  • Meeting Attendance – Marketing meetings, sales meetings, brand meetings, system training, product training etc.
  • Attending training courses and supplier/retailer seminars to develop in the relevant knowledge to aid business development.
  • Support adhoc duties within the marketing team as required.
  • Health & Safety policy and procedures to be followed and is the responsibility of all staff.

Experience, Essential Skills & Qualifications

  • Experience working with Facebook, Instagram & TikTok
  • Huge ambition to drive growth, with a proven history of exceeding targets and delivering profitable growth.
  • Strong working knowledge of social media paid advertising campaigns.
  • Excellent creative/copywriting skills.
  • Experience with social scheduling and analytical tools.
  • Good use of Microsoft programmes including PowerPoint, Excel & Word.
  • Ability to work under own initiative as well as part of a team and to prioritise workload.

Desired skills but not essential

  • Experience working with Snapchat and YouTube.
  • A creative eye for design and photography.
  • Use of Adobe programmes including Photoshop.
  • Experience managing a budget.

Key Attributes

  • An agile working approach, at ease with rapidly changing deadlines, workload and goals.
  • A passion for all things social and beauty.
  • An awareness of new and upcoming channels, as well as updates and new content methods on existing platforms.

Performance and Measuring Results

  • Achievement of Key Objectives and KPIs
  • Achievement of Key Performance Indicators.
  • Fulfilling your Responsibilities.
  • Retention of a harmonious working relationship with other teams within the Company.

Behaviour Competency

In line with the Company’s core values, we expect our employees to deliver the following behaviours:

  • We do what we promise
  • We’re proud of our brands and exceptional service
  • We deliver results
  • Together works

The Benefits

This is a full-time head office-based position (8:30 am till 5.00 pm with an hour for lunch). 

Holiday entitlement is 25 days per year, of which 2-3 days are to be taken over Christmas. You’ll also receive 1 day for your birthday. Bank holidays are given in addition.

Inclusion to company pension after successful completion of the probationary period. All out of pocket expenses, very generous staff purchase scheme for all Company products.

The Company reserve the right to amend this Job Specification at any time in accordance with your Employment Contract.