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We’re not distributing brands, we’re building them.

Combining customer insight with our Graftonite’s knowledge and experience, we create BESPOKE brand strategies that work. Our COLLABORATION is key and it opens new doors to multi-channel distribution from SMEs to online retailers, salons and spas, to chains and groceries…the sky’s the limit.
Our aim is to make EXTRAORDINARY BRANDS household names by creating strong customer demand with digital marketing and PR. From launch to long term strategies, our brands are always in the spotlight. There’s no 15 minutes of fame here.

Ready to build your brand in the UK?


Leading the way.


No one size fits all

We take a localised marketing approach. We know what works well in international markets, may not necessarily work in the UK.


Adding Value

We lead the way with innovative brands to make a mark on the beauty industry, by identifying gaps in the market.


Being Bold

We’re not afraid to take risks to make our brands stand out and shake up the industry.


The right products, into the right place, at the right time.

What our partners say

Grafton has been a long-standing, reliable, capable and enjoyable business partner to Carma Labs, Inc., makers of Carmex® lip balm, for nearly two decades! With great professionalism and enthusiasm, Grafton has significantly grown Carmex to be a leading brand in the lip balm category throughout the UK.

JenniferInternational Business Development Senior Manager at CARMEX

Beauty Studio by Superdrug have worked with Grafton International for many years to grow our business and theirs. We find them to be great collaborators that think differently to push the boundaries in retail by driving sales, service, and training. Their brands have helped us connect with our customers by ensuring we make each treatment unique.

Mark Senior Business Manager at Superdrug Beauty Studios

Fun, flexible, fuss free supplier, we love working with Graftons as they are agile and easy to collaborate with!

HannahHead of Trading - Skincare, Suncare & Haircare at Superdrug

Ready to build your brand in the UK?

We want to hear from you!

Contact us

Customer Services,
Grafton International,
301 Relay Business Park,
B77 5PT,

© 2023, Grafton International Ltd. All rights reserved
Registered company number 3279497 at Grafton International LTD, 301 Relay Business Park, Tamworth, B77 5PT, England.